The ALS Ice Bucket Challenge is one of the most innovative ways to raise awareness about a disease in years. In a viral campaign that’s been met with open arms by celebrities across the globe, the idea is to challenge a friend to pour a bucket of ice over one’s head and sharing a video of it online.
While the lyrical content of most of Dr. Dre’s records are full of jest, his persona has always been that of the soft-spoken, behind-the-scenes bad-ass producer who wouldn’t flinch if a nuclear missile were pointed at his head. Watch as he goes into a state of zen just before he gets pummeled with a bucket of ice!
If it were a competition, this Canadian ice hockey player might have won the challenge.
One of the more artistic version of the challenge by one of the most creative influences of our time.
Not many every-day people know who this guy is, but he is very well-known in the aviation community as being the design of the Bohannon B1 aircraft and an expert pilot. This video is one of more creative ways someone has fused their personality with the challenge.
Conan doesn’t quite understand the challenge..
The Simpsons have never ceased to remain relevant, and the ALS Ice Bucket Challenge is a testament to that. All in all, we think it’s great that the staff of the show used their time on the air as a platform for awareness. Check out poor Homer go through the challenge!
He has always been a strange fellow and this video is no exception to the rule. We’re not sure if this one is great because of the creative idea or because of the prospect of a drunken Patrick Stewart. You decide!
According to the ALS Association website, more than 5,600 Americans are diagnosed with the disease each year with around 30 thousand Americans currently living with the affliction. While ALS is responsible for 2 deaths out of every 100,000 citizens a year, living with the disease is no picnic. The fact that so many celebrities jumped on board to take the challenge and raise awareness is a social media achievement and will probably go down in history as one of the most successful viral marketing campaigns ever.